"Price is a multiplier and it might be the most powerful multiplier. When you quote a price, you're telling the client how important the case is to you and how important it should be to them. When you raise your prices, it transforms the kind of service you can provide. Raising your prices has a ripple effect on your whole business. It's a single choice that makes a hundred other choices for you" (pg. 28-29 pf Criminal Defense Referrals)

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